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Heartland Bike Share Earns Platinum-Level Bicycle Friendly Business Designation by League of American Bicyclists

by Jes Slavin | Aug 07, 2018

Local bike share operator becomes first Platinum-Level Bicycle Friendly Business in Nebraska

The League of American Bicyclists, a national bicycling and advocacy organization of nearly 20,000 members, has recognized Heartland Bike Share with a prestigious Platinum-level Bicycle Friendly Business (BFB) certification.

Heartland Bike Share is a 501c3 non-profit bike share operator headquartered in the New North Makerhood in Omaha, NE. Heartland Bike Share operates BikeLNK in Lincoln, NE and Heartland B-cycle in the Omaha metro area. The Heartland B-cycle office is the recipient of the Platinum-Level designation.

With the announcement of 64 new and renewing BFBs across the country, Heartland Bike Share joins a growing list of 1,250 local businesses, government agencies, and Fortune 500 companies leading the way to transform transportation, health, and wellness for the betterment of U.S. workers and local communities.


“Business owners and workers across the country are looking for simple, straightforward ways to build their companies, do right by their workers and customers, and contribute positively to their local communities,” says Executive Director Bill Nesper of the League of American Bicyclists. “Boosting participation in bicycling achieves all of that and more, and BFBs such as Heartland Bike Share are wonderful models of that success. We congratulate this latest class of business leaders for recognizing that one of the oldest and easiest forms of transportation still generates significant economic and societal rewards today.”


BFB requirements identify incentives, programming, and amenities proven to enable and inspire more people to ride bikes. Among those offered by Heartland Bike Share are promoting staff to ride bikes to work and the use of an e-bike during work hours for personal or professional trips.  In addition, Heartland Bike Share also offers secure bicycling parking for both employees and guests.


Executive Director Benjamin Turner has been leading the organization since its inception in 2016.  “As we look to bring bike sharing to more communities across the Heartland region, we believe that walking the walk (or riding the ride in this case) is a fantastic way to show our commitment to what we believe in and what we do.  As an organization we are honored to be awarded this prestigious BFB designation.”


Heartland Bike Share and other businesses have access to a variety of tools and technical assistance from the League to become even more bicycle-friendly. To apply or learn more about the BFB program, visit the League online at www.bikeleague.org/business.

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Heartland Bike Share

Heartland Bike Share is a 501c3 non-profit organization that exists for the development, promotion, and operation of bike sharing programs throughout the Heartland region for the benefit of the general public, aimed at promoting health and quality of life as well as mitigating climate change and promoting the use of sustainable forms of transportation


About the Bicycle Friendly America Program

To learn more about building a Bicycle Friendly AmericaSM, including the Bicycle Friendly CommunitySM (BFCSM), Bicycle Friendly StateSM (BFSSM), Bicycle Friendly BusinessSM (BFBSM), and Bicycle Friendly UniversitySM (BFUSM) programs, visit www.bikeleague.org/BFA.

The League of American Bicyclists has been leading the movement to create a Bicycle Friendly America for everyone since its founding in 1880. It advances its work by actively listening to and learning from diverse stakeholders, defining standards, sharing best practices, and engaging communities in practical solution-building. Through its nearly 20,000 individual members, the League helps build a powerful, unified voice for change.


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